The Client:
Regional Hospital (confidential), Texas, USA – Private Healthcare / Urgent Care - provides private and urgent healthcare to the local population in Texas, USA
BOSS SEO Product utilised:
Local SEO
Results:
- Increased traffic by 300%.
- Conversion rate increase of 10% in 90 days.
- Revenue increase.
The regional (confidential) hospital provides private and urgent healthcare to the local population in Texas, USA
The client approached us and expressed their desire to improve their website ranking to bypass their main competitor based in the same city with a population over 1.45 million citizens. Their goal was to dominate primary search terms “city regional hospital” and other similar variations as well as “urgent care near me” to draw more patients to their business.
Boss SEO had to manage the expectations of this client as there were multiple levels of compliance and regulation that needed to be adhered to due to the nature of the industry. We explained changes would be a slower process than usual, however we were able to adjust the meta information, schema and make minor title changes without too much red tape.
Our team went to work on auditing the site. We framed their website pages resulting in a better flow of authority throughout the pages; this is extremely important when trying to improve traffic locally. Next, we began a branding campaign to boost local prominence and followed that with our traffic and authority content creation and promotion services.
The changes implemented by the Boss SEO team improved the hospitals ranking from an average position of 5 to position 1 for many keywords related to hospital and urgent in care in that city. Traffic to the hospital page increased by 300% in turn raising patient admissions by 10% in a 90-day period.
Our client experienced a significan increase in user engagement and more featured packages were purchased as users were drawn deeper into the site.
